I read many articles. I forget most of them.
Much of this has to do with me, but much of it has to do with the articles. Most are not written to be remembered.
A writing style of "just the facts" does not lead to much being retained for the long term. A playful writing style is far more likely to stick.
The journalist Derek Thompson has a gift for describing trends with clever phrases, such as workism, hygiene theater, and everything shortage.
Thompson says that people sometimes give him a hard time for his "unhealthy obsession with naming things." He explains, "I am an extreme partisan for memorable writing. I want people to read my words, and recall them, and use them, and talk about them. People naturally remember musical language, and I would encourage writers to inject their prose with a bit of music."
Making space for a bit of music and mirth is not only relevant for writers.
We have problems — in the world and in our own lives. There are many reasons to be serious.
But in this season of Advent, we also remember that Someone is coming to bring joy to the world. It's the kind of thing that will even make angels sing.